MHB Digital
Ask a brand manager what they want from an influencer marketing campaign, and many will still answer with the same metrics: reach, impressions, follower count. These numbers are not without value — but they tell only a fraction of the story. The real ROI of influencer marketing, when done well, is far more profound: it […]
[Upcoming Event] The new Atria Shopping Gallery is OSK Property’s first flagship mall, a total transformation of the old mall to cater to today’s trends and tastes. The new Atria’s interior is inspired by the natural beauty and exquisite forms found in the Malaysian tropical rainforest, which provides an ambience that is warm and welcoming […]
[Food & Beverage] Tropicana Golf & Country Resort’s (TGCR) The Palm Coffee House will be having a special buffet entitled “Santapan 29 Malam” this Ramadan. Diners can expect to feast on the nostalgic “kampung” cuisine whilst listening to the traditional contemporary Ghazal tunes. The Executive Chef alongside with his team has carefully prepared 300 […]
[Event] MHB’s Ashley Mah and managing editor Tim Chew headed over to Yezi at The Roof for Watsons Malaysia’s Chinese New Year campaign launch on 7 January 2016. The highlight of the launch was Watsons Chinese New Year music video which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 […]
[Fashion] Burberry revealed its latest Menswear collection, named “Something Old, Something New, Something Borrowed, Something Blue,” at its custom-built venue in London’s Kensington Gardens on 11 January 2016. The collection was a showcase of the unification of the brand’s different ready to wear labels and styles. British singer-songwriter and 2015 Mercury Prize winner Benjamin Clementine […]
[Fashion] Burberry celebrates the Lunar New Year holiday season with a dedicated experience on Chinese social messaging platform WeChat, and a gifting assortment of iconic products for men and women. Building on its long-standing partnership with the platform, the Burberry WeChat account has launched ‘A Lunar New Year Gift’, a dedicated interactive messaging service for its […]
MHB Digital