Triumph previewed their #TogetherWeTriumph campaign at 1 Utama’s Fashion Week “Style At One” 2018 on 9 April 2018. With me this time round were MHB social media influencers Any Wong, YJ and Nicole Fu. Triumph will be launching a global campaign titled #TogetherWeTriumph, to empower and recognise sisterhood and togetherness, marking a new creative direction for the brand in 2018.
For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes. Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store. #TogetherWeTriumph is a celebration of women all over the world and will be seen on cinema, digital, social, OOH and at retail worldwide.
To kickstart this campaign that launched globally on 18 April 2018, Triumph Malaysia presented the “Empowering Female with Triumph” Fashion Showcase at One Utama.
In place of the standard sexy lingerie fashion show, Triumph partnered with renowned Fashion and Style director Azza Arif, who has worked with celebrities like Alexandra Daddario & Liv Tyler, to showcase the Spring/Summer 2018 collection with a fashion styling presentation. Azza was asked to style the models who wore various outfits challenging the status quo and stereotypical perception of women, like a pilot, engineer, footballer, MMA fighter, and a corporate look, pairing various pieces of Triumph lingerie with them.
The Triumph Spring/Summer 2018 Magic Wire Lite, which combines the Magic Wire and Magic Spacer technology in the design, was one of the key collections showcased as it moulds to the wearer’s shape and is Triumph’s lightest bra, making it very comfortable to wear in a job which requires a person to constantly be out and about.
On the other hand, the Triumph Triaction range provides maximum support and lightness – suitable for those in more active outdoors types of professions like sportswomen, engineers, etc. etc.
Triumph Managing Partner, Markus Spiesshofer commented, ”It is no secret that behind every women is another woman who inspires and helps her and this is what we want to celebrate. It is also a celebration of our Triumph family. Our employees all over the world who are constantly innovating and crafting lingerie with every woman in mind. Today this message of female empowerment is incredibly relevant and deserves our support.”
Photo credits: Triumph Malaysia, Leon Ng and MHB’s own