Fashion Lingerie

Triumph “My Beautiful Me” Launch



Triumph celebrates the beauty in women through its “MY Beautiful Me” campaign which is in partnership with Parkson. We headed over to 1 Utama Shopping Centre on 6 December 2016 for the launch of Triumph’s new campaign which featured a fashion show showcasing its winter 2016 collection. The annual campaign highlights Triumph’s expertise, style, evolution and dedication of being the purveyor of women’s confidence.

We were among over 200 guests in an evening which began with a special performance by Metero; Glitter speed painter who amazed guests with his glitter painting skills. This was followed by the fashion show encompassing the campaign’s highlights of My Beautiful Me – Adore, Cherish and Shine. These three highlights showcased different themes; Cherish being pretty yet sassy, Adore encompassed fun yet beautiful and Shine showcased glamour with a hint of sexiness.

Models strutted the runway in different Triumph’s stylish designs with beautiful dazzling shades of colours. to the tunes of songstress Poova who performed a few numbers. Also seen at the event were celebrities – Heidi Nazarudin, Amber Chia and Thanuja Ananthan.

The “My Beautiful Me” campaign reflects the journey of Triumph, from campaigning for women to find the one to ending the year with wanting women to love and appreciate themselves for who they are. This campaign showcases Triumph’s strong commitment as the world’s leading lingerie brand that encourages women feel beautiful inside and outside, plus to love and appreciate themselves, regardless of age and shape. 




For more info, head over to


Thanks for having us!

By Tim Chew

Managing Editor and Founder of MHB Digital -

More than 15 years of media, marketing, and management experience with various media owners and publishers.

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