MHB sent over our bloggers Nicole Fu, Angelica Tan and Jenny Ma to the launch of the new revamped Triumph boutique in Mid Valley Megamall on 28 April 2016. Triumph has been in Malaysia for over 43 years, and the global lingerie brand revamped its look with a new brand logo that emphasizes femininity and strength, solidifying its position as the leader in intimate apparel.
The event kicked off with an opening dance performance that represented sensuality and femininity, followed by the unveiling of its new boutique window which showcased its latest campaign visuals. We were then welcomed to take a closer look of the new revamped boutique.
Ms. Shoo Hue Ping, Triumph’s Brand Manager addressed the guests about Triumph’s Find the One Again campaign. Triumph is on a mission to help women find the right size bra. Triumph wants women to stop compromising on finding the right fit. Therefore, Triumph is once again emphasizing on its “Find The One Again” campaign. Women can definitely find that perfect fit, style and comfort that they are looking for all this while with Triumph. With a vast variety to offer Triumph is sure to find the one for each and every woman that walks in for a fitting.
To inaugurate the momentous occasion a spectacular fashion show was held showcasing different styles and collection that Triumph has to offer.
Also seen at the glamorous event were celebrities – Amber Chia, Carey Ng and Patricia K.
Here’s a look at the newly renovated store in Mid Valley.
Being the only European lingerie maker that tailors specifically to the needs of the Asian body structure and wearing preferences, Triumph constantly showcases strong commitment as the world’s leading lingerie brand and the tailoress that emphasizes on bringing the best quality, superb craftsmanship and innovative range that’s at the cutting edge of fashion
Every year Triumph continues to re-define the lingerie industry and exceed consumer expectations with its tireless efforts in lingerie innovation. This year Triumph’s most successful launch is the Magic Spacer, the first lingerie of its kind that offers the lightest, most airy experience ever. The delightful fresh collection has already garnered a huge number of fans with its uplifting magic design that provides all the capacity of a padded bra without the weight.
Triumph is also highlighting its couture collection, embellished with dazzling Swarovski Crystals elements over delicate mesh fabric with lovely lace trims; Essence by Triumph is an alluring collection that offers beauty, passion and desire that caresses your senses. Triumph delivers an exquisite lingerie range that boasts European heritage and expertise but yet made to fit the Asian body frame after years of understanding the Asian consumers.
Photos courtesy of Triumph Malaysia.
Read about Nicole’s experience at the event at https://flyingindance.wordpress.com/2016/05/16/essence-by-triumph-a-new-perspective-on-lingerie/
Check out her video below.
You can also read about Angelica and Jenny’s experience at the event: